Corporate Strategy
Objective playbooks for entry, network design and pricing
Corporate Strategy
Objective playbooks for entry, network design and pricing
We translate market signals into a small set of moves leadership can execute—where to play, how to reach customers, and how to price—so strategy is grounded in comparable evidence and constrained by what the organisation can realistically deliver. The output is clear enough for the room and detailed enough for the teams that will run it.
Our solutions
Our solutions combine Entry Playbooks that map routes to market and partner choices; Network & Footprint plans that balance coverage, utilisation and cost; Pricing Architecture that defines ladders, fences and expected elasticities; Commercial Diagnostics that show what to keep, stop or scale; and a Leadership Pack that unifies narrative, exhibits and the underlying series—so the plan survives contact with budgets, timelines and reality.
Entry Playbooks
Actionable routes to market with partner scoring, regulatory pathing and phasing. You get a defensible entry rationale, the short list of partners, and the milestones that move you from pilot to scale.
Network & Footprint
Coverage vs. cost plans that sequence openings, closures or reconfigurations. Designed to improve utilisation and service levels while keeping capital discipline front and centre.
Pricing Architecture
Clear price ladders and fences with expected response curves, promo guardrails and margin effects. Turns price debates into measurable experiments you can run and iterate.
Commercial Diagnostics
A crisp read on what’s working, what isn’t and why—by channel, product and segment. Highlights the few interventions that will actually move the P&L.
Leadership Pack
A committee-ready narrative with exhibits that travel, plus exportable series for dashboards and modelling. Ensures the plan is understood the same way from board to branch.
Evidence first, then moves
Comparable indicators replace anecdotes, so entry, rationalisation or repositioning decisions are anchored to the same facts across markets.
Footprint that earns its keep
Network plans tie utilisation, service-level targets and capital to staged milestones, with simple guardrails for when to pause or accelerate.
Pricing with elasticity
Offer ladders and fences are paired with measured elasticities, turning pricing into a repeatable control system rather than a one-off event.
Materials that travel
Executives get the distilled story; operators and analysts receive the mechanics and data to execute, monitor and adjust without rework.
Key features
